Sonam Kapoor signs her first endorsement deal

Her first film ‘Saawariya’ was a disaster, but she managed to get a huge fan following owing to her freshness and beauty. Talking about Sonam Kapoor, the gal has had no other releases as yet post ‘Saawariya’. She is busy doing Omprakash Mehra’s ‘Delhi 6’ opposite Abhishek Bachchan and has just signed in her first endorsement deal.

Now, the young actress will be the brand ambassador for international cosmetic brand L’Oreal and will launch its new range of products targeted at the young generation. Aishwarya Bachchan has been the brand face of L’Oreal for three years now. However, looking at her age and status, the company has decided to sign in young face Sonam Kapoor for their new product to be launched soon.

Ash will continue to be with the brand but she will represent only women of her ages and Sonam, the younger groups. Sonam was signed for a huge amount commensurate with what the actresses of today like Kareena Kapoor and Priyanka Chopra are charging. The deal was brought about by celebrity management company, Atul Kasbekar’s Bling. Sonam has already shot for her first L’Oreal ad which will be launched sometime in January next year (2009).

Katrina Kaif dazzles at Nakshatra event

That Bollywood beauty Aishwarya Rai lost the deal of jewelry brand Nakshatra to Katrina Kaif a few months back had already been informed to you at our space. And undoubtedly, the decision of the company seemed to be apt as we saw Katrina sizzling and dazzling at the promotional event for Nakshatra.

Katrina Kaif has been tagged as the Goddess of Luck for promotions and brand endorsements in the industry. A firm believer in destiny, Katrina feels anyone can be what he wants to be and destiny plays a major part in it. God has of course been very kind to her, adds the actress. In a recent interview Katrina had also confessed that she is most comfortable in front of 300 people on a set. Otherwise, she is lost, says Katrina.

However, even after replacing Ash, Katrina feels that she is no comparison for the Bachchan Bahu as she has an iconic status. Katrina has a series of projects lined up for the coming year - there’s Ajab Prem Ki Ghazab Kahani , De Dhana Dhan and the soon-to-be-released New York with co-stars Ranbir Kapoor, Akshay Kumar and John Abraham respectively.

2008 - Bollywood movies which top the list

Produced by Aditya Chopra and directed by Siddhartha Raj Anand, this had all the magic like other Yashraj films. Ranbir Kapoor played the lead role against three co-stars Bipasha Basu, Deepika Padukone and Minissha Lamba in this film.

Jodhaa Akbar

Produced and directed by Ashutosh Gowarikar and excellent scores from A.R.Rehman, this film did not fare very well at the box-office but does receive a mention here because of the superb chemistry between Aishwarya Rai and Hrithik Roshan. Jodhaa Akbar is a love story, it portrays beautifully, the defiance of Jodhaa, the Rajput girl who is asked to marry Akbar, a Muslim Emperor.

Rab Ne Bana Di Jodi

Yet another one from Yash Raj Filsm, this one marks the debut of Anushka Sharma with the superstar SRK who plays two different shades in the film as Surinder Sahni, a simple, clean hearted, honest man working for Punjab Power, and Raj, who is what one calls a flimi ‘macho’ man

Singh Is King

Produced by Vipul Shah and directed by Anees Bazmee, this is by far the biggest hit of 2008. This is a by and by masala entertainment film with Akshay Kumar and Katrina Kaif in the lead roles.

Fashion

Directed by Madhur Bhandarkar, the film shows the darker aspect of World of Fashion, glamour and ramp shows. The film revolves around the life of three models played by Priyanka Chopra, Mugdha Godse and Kangana Ranaut.

Golmaal Returns

A sequel to ‘Golmaal’, this Rohit Shetty directed film is no match to its original but has some hilarious situations and commendable performances from Ajay Devgan, Kareena Kapoor, Tusshar Kapoor, Shreyas Talpade and Celina Jailtey enough to set the cash registers ringing at the box office.

Jaane Tu Ya Jaane Na

Directed by Abbas Tyrewala, this film has been produced by Aamir Khan to launch his nephew Imraan Khan who delivers promising performance alongwith newcomer Genelia D’souza. The film has a simple story about a group of friends and focuses on the couple that is in love.

Race

Abbas Mastaan are masters when it comes to thrillers. This thrillers of theirs was a superhit at the box office with Saif Ali Khan, Akshaye Khanna, Anil Kapoor, Bipasha Basu and Katrina Kaif in the main roles.

Rock On

Once again the team of Dil Chahta Hai, Ritesh Sidhwani and Farhan Akhtar is back with director Abhishek Kpoor for a suberb delivery. The film marks the debut of director Farhan Akhtar as an actor and rock star. This film is about friends and friendship and deals with the love for music in the band called ‘Magik’. As a band, Adi (Farhan), Rob (Luke Kenny), KD (Purab Kohli) and Joe (Arjun) were a treat.

Ghajini

The movie is yet to be released but the list would be incomplete without inclusion of Aamir Khan’s much awaited ‘Ghajini’ which marks the Bollywood debut of Asin and also stars Jiah Khan and Mohit Ahlawat