Bollywood living in 3-day weekend era

It is official now. Bollywood now lives in the era of three-day weekends. Only a few films collect anything to talk about beyond the initial three-day period.

The million rupee question is, “Picture ki opening kitni lagi?” And when Yash Raj Films’ (YRF) Tashan failed even to garner a decent opening both on domestic as well as foreign shores, people inside and outside YRF were a worried lot.

Budgeted at Rs 40 crore, the movie opened with an initial of 52% in the first week, with collections dropping to 35% in the second week. The failure to reach an agreement with the multiplexes only added to the woes.

It is a failure, even Director and CEO, Yash Raj Films, Sanjeev Kohli accepts. “Tashan has been a disappointment commercially, as much was expected from it. But we believe, the audience is the best judge and we accept their verdict,” he said.