Bollywood is descending on the small screen. Television channels, in their quest to grab eyeballs are forking out big money to attract the top names of the Indian film industry. And it seems to be working, with Bollywood stars realising that they can earn big bucks from the idiot box, sometimes more than what they get from movies.
It all began when the magic of Amitabh Bachchan as host for Kaun Banega Crorepati (KBC) on Star Plus mesmerised audiences across the country. The programme continued with Shah Rukh Khan replacing Bachchan. But now more stars are making a beeline to appear as hosts on TV shows.
Salman Khan will hit the tube in June with the game show Dus Ka Dum on Sony Entertainment Television (SET). According to industry experts, Khan is charging Rs 80 lakh for 30 episodes or a cool Rs 24 crore from the programme.
That is much more than what he usually charges for a movie around Rs 6 crore to Rs 8 crore per film, and which will take him anywhere from four to six months to complete. The SET programme, on the other hand, gets over in fifteen weeks.
Star couples Ajay Devgan and Kajol are judging Rock and Roll Family on Zee TV and are believed to be charging Rs 20 lakh each for 26 one-hour episodes. That translates to the husband-wife duo earning over Rs 10 crore. Compare this to Devgan's fees of around Rs 5 crore for playing the lead in a movie, while those of Kajol's are much lower.
Urmila Matondkar is hosting Waar Parivaar, a musical show on SET and is charging Rs 15 lakh for each episode. The 51-episode show will help the actress who incidentally does not have too many Bollywood roles at the moment earn over Rs 7.5 crore. That's not all.
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